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Au Pied de l'Echafaud, At the Foot of the Scaffold, is an 1893 lithograph poster by Henri de Toulouse-Lautrec, made to advertise a serialized story in a Paris newspaper. Better known for cabarets and dancers, Lautrec turns here to the guillotine, proving he could sell grim headlines as well as he sold the Moulin Rouge. Stark and theatrical, it is true crime marketing done with real style.
